Celebrating its 73rd anniversary, Jim Thompson unveils 'The Memory of the Highlands', presenting its latest 2024 fashion collection as a heartfelt homage to the legacy of Jim Thompson. The photo shoot for the captivating collection took place in the stunning landscapes of Cameron Highlands in Malaysia, where Mr. Jim Thompson was last seen.
The fashion set, featuring renowned models alongside Miss Universe Thailand 2016 Chalita ‘Namtarn’ Suansane, invites customers to explore the enduring mystery of Jim Thompson’s disappearance, a story that has captivated the world for decades. Showcasing iconic locales such as The Moonlight Bungalow, BOH Tea Plantation, and the picturesque city center of Tanah Rata enriches the narrative.
On an Easter Sunday in March 1967, Jim Thompson went on an afternoon stroll and never returned. His disappearance remains the enduring enigma of Cameron Highlands, and the city honors the legacy of the Thai Silk King in various ways. The colonial Cameron Highlands Resort features his namesake in both the Jim Thompson Tea Room, exuding an elegant décor reminiscent of old-world charm, and its signature Jim Thompson Suite. In tribute to his passion for nature, Cameron Highlands Resort has also named a trail after him.
The Memory of the Highlands features a diverse range of men's and women's fashion wear and accessories, inspired by the cultural and regional imagery evident in its prints and weaves. Each piece in the collection tells a story, capturing the essence of the Cameron Highlands and the spirit of adventure that defines the brand.
Nunnapat Verojanavat, Marketing Director of Jim Thompson, said, “As a celebration of Jim Thompson's heritage and marking the mysterious disappearance of our founder, ‘The Memory of the Highlands’ campaign presents a contemporary collection for both men and women against a backdrop of historic locations deeply entwined within our brand’s legacy.”
The fashion set, featuring renowned models alongside Miss Universe Thailand 2016 Chalita ‘Namtarn’ Suansane, invites customers to explore the enduring mystery of Jim Thompson’s disappearance, a story that has captivated the world for decades. Showcasing iconic locales such as The Moonlight Bungalow, BOH Tea Plantation, and the picturesque city center of Tanah Rata enriches the narrative.
On an Easter Sunday in March 1967, Jim Thompson went on an afternoon stroll and never returned. His disappearance remains the enduring enigma of Cameron Highlands, and the city honors the legacy of the Thai Silk King in various ways. The colonial Cameron Highlands Resort features his namesake in both the Jim Thompson Tea Room, exuding an elegant décor reminiscent of old-world charm, and its signature Jim Thompson Suite. In tribute to his passion for nature, Cameron Highlands Resort has also named a trail after him.
The Memory of the Highlands features a diverse range of men's and women's fashion wear and accessories, inspired by the cultural and regional imagery evident in its prints and weaves. Each piece in the collection tells a story, capturing the essence of the Cameron Highlands and the spirit of adventure that defines the brand.
Nunnapat Verojanavat, Marketing Director of Jim Thompson, said, “As a celebration of Jim Thompson's heritage and marking the mysterious disappearance of our founder, ‘The Memory of the Highlands’ campaign presents a contemporary collection for both men and women against a backdrop of historic locations deeply entwined within our brand’s legacy.”